Footer
Provide the trust-and-utility layer for visitors doing diligence: legal, contact, the rest of the site.
- +Legal entity, terms, privacy and contact are findable; their absence is a red flag readers notice
- +On focused conversion pages: deliberately minimal, no exit-ramp sitemap
- +Sized to the page it ends: a page built around one action closes with one line, not a sitemap
A five-column mega-footer on a page whose entire strategy was 'one action'. The footer silently reintroduces every exit the page spent its length removing.
Where it appears
The same section, different positions. Each archetype asks something different of it.
The Manifesto
Close the publication without breaking the spell.
The Mechanism-Led Page
Close out without reopening the doors the page deliberately kept shut.
The Workflow Narrative
Close with the practical layer, without pulling the reader back into comparison mode.
The Product-Led Page
Carry the depth this audience goes looking for: docs, changelog, status, API.
The Conversion Page
One line. Legal, contact, and nothing else.
The Outcome / ROI Page
Be the diligence layer. A surprising amount of what a committee needs lives down here.