Objection handling
FFrictionFriction: removes doubt, risk, ambiguityName the top two or three reasons not to buy, and answer them before the visitor rehearses them.
- +Objections come from real sales calls or churn interviews, not brainstorms
- +Each answer is direct, concession included where honest ('not for you if…')
- +Placed after desire is built, before the ask
Only comfortable objections get named, and the real dealbreaker (price, migration pain, lock-in) is conspicuously absent. Visitors notice what's missing more than what's answered.
Where it appears
The same section, different positions. Each archetype asks something different of it.