Named mechanism

MMotivationMotivation: builds desire, proof, identification

Give the solution a name and a shape: a mental model that explains why the problem is solvable.

It’s working when

  • +The mechanism has a proper name that the reader could repeat to a colleague
  • +Explains why it works, not just what it does; cause and effect are visible
  • +Diagram or numbered structure: shape makes a model memorable

How this usually goes wrong

The 'mechanism' is a renamed feature list with no causal story. A real mechanism explains why the old way fails and why this way can't help but work; without that, the name is just branding.

Wireframe

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Where it appears

The same section, different positions. Each archetype asks something different of it.