Logo proof strip
FFrictionFriction: removes doubt, risk, ambiguityBorrow trust in half a second: recognizable names that de-risk paying attention.
- +Logos the target audience actually recognizes: relevance beats prestige
- +Few enough to read in one glance, and treated as one even row rather than a collection
- +No recognizable names yet? A number ('2,400 teams') is honest proof; a row of unknown logos is not
- +Placed early, near the first claim it needs to support
Padding the strip with unknown or barely-relevant logos. Visitors read the weakest logo as the honest signal: five unknowns dilute one great name to nothing.
Where it appears
The same section, different positions. Each archetype asks something different of it.
The Manifesto
Show that this worldview already has serious company, now that the reader has decided whether they share it.
The Mechanism-Led Page
Buy the reading time the mechanism needs. Recognizable names tell a sceptical visitor this framework is worth ten minutes.
The Workflow Narrative
Show that teams doing this job already chose you, before asking for the reading time the story needs.
The Product-Led Page
Show which peers already made this choice.
The Outcome / ROI Page
De-risk the shortlist. In this room, recognizable names are an argument about safety.