How it works
FFrictionFriction: removes doubt, risk, ambiguityCollapse 'sounds complicated' into three or four concrete steps from signup to value.
- +Steps start at the visitor's first action, not at your onboarding internals
- +Each step names who does it and how long it takes
- +The last step is the payoff, not 'and much more'
Steps are written from the company's perspective ('We analyze your data') leaving the visitor's effort ambiguous, which is exactly the doubt this section exists to remove.
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Where it appears
The same section, different positions. Each archetype asks something different of it.