Promise hero
MMotivationMotivation: builds desire, proof, identificationState the outcome and the mechanism's name in one breath, with a single CTA.
- +Headline names a concrete outcome, subhead names how (the mechanism)
- +One primary CTA; secondary action is visibly subordinate
- +A visitor could repeat the promise back after five seconds
The headline describes the category ('AI-powered growth platform') instead of the outcome. Category headlines make the visitor do the work of imagining the benefit, and most won't.
Where it appears
The same section, different positions. Each archetype asks something different of it.
The Mechanism-Led Page
State the outcome and plant the name of the mechanism in the same breath, before you explain it.
The Workflow Narrative
Name the job the story is about and the compression you're claiming: the title of the narrative, not its ending.
The Outcome / ROI Page
Lead with the number your champion will repeat in a meeting you're not invited to.