Why now
MMotivationMotivation: builds desire, proof, identificationShow what changed in the world that makes this problem newly solvable, or newly urgent.
- +Names a concrete shift (technology, regulation, market) with a rough date
- +Connects the shift to the reader: what it makes possible for them
- +Implies a cost to waiting without fake countdown urgency
'The world is changing faster than ever' is a why-now with no actual event. Without a specific shift, the section reads as filler and the manifesto loses its claim to timeliness.
Where it appears
The same section, different positions. Each archetype asks something different of it.