Product hero
MMotivationMotivation: builds desire, proof, identificationPut the product itself above the fold: the interface is the argument.
- +The screenshot/demo is real UI, current, and legible at rendered size
- +The visible state shows the product mid-value, not an empty dashboard
- +Copy is minimal: the product carries the persuasion weight
A stylized, abstracted 'product illustration' replaces the real interface. Product-aware visitors came to judge craft; showing them a mockup reads as having something to hide.
Where it appears
The same section, different positions. Each archetype asks something different of it.