Pricing
FFrictionFriction: removes doubt, risk, ambiguityLet the visitor self-qualify: what it costs, what changes per tier, which one is for them.
- +The recommended tier is visually obvious within two seconds
- +Tier names map to identities ('Freelance', 'Team') not vague sizes
- +The pricing unit is predictable: the visitor can compute their own bill
'Contact us' on every tier of a self-serve product, or a pricing unit no one can forecast. Uncertain future cost is a harder objection than a high price.
Where it appears
The same section, different positions. Each archetype asks something different of it.