Lead capture form

FFrictionFriction: removes doubt, risk, ambiguity

Trade the minimum viable number of fields for the conversion.

It’s working when

  • +Every field earns its place; each extra field measurably lowers completion
  • +The button says what happens ('Get the report'), never 'Submit'
  • +States what happens next: response time, calendar link, or email to expect

How this usually goes wrong

The form asks for everything sales might ever want: phone, company size, budget, timeline. The lead answers none of it by leaving.

Wireframe

Where it appears

The same section, different positions. Each archetype asks something different of it.

The Outcome / ROI Page

Position 11 of 12

Start a conversation, and be precise about what happens after they submit.