Integrations

FFrictionFriction: removes doubt, risk, ambiguity

Answer 'will it fit my stack?' before the visitor asks it.

It’s working when

  • +Leads with the tools your audience actually uses daily
  • +Depth is honest: native integration, sync, or 'via Zapier' are different promises
  • +A search or 'see all' path for the long tail

How this usually goes wrong

A wall of 200 logos where the three integrations the visitor needs are buried or shallow. Breadth theater erodes the trust the section exists to build.

Wireframe

Where it appears

The same section, different positions. Each archetype asks something different of it.

The Workflow Narrative

Position 8 of 11

Answer the objection every workflow claim raises: does this fit the tools the job already runs on?

The Outcome / ROI Page

Position 8 of 12

Prove you fit a stack that is not going to change for you.