Feature grid

MMotivationMotivation: builds desire, proof, identification

Show breadth at a glance for the visitor scanning for their specific dealbreaker.

It’s working when

  • +Each cell leads with the benefit, with the feature name as support
  • +Ordered by what the audience cares about, not by engineering effort
  • +Scannable in ten seconds; details live on deeper pages

How this usually goes wrong

Twenty equal-weight cells with icon soup. When everything is highlighted nothing is. The grid should be a curated argument for breadth, not the changelog in disguise.

Wireframe

Where it appears

The same section, different positions. Each archetype asks something different of it.