Editorial hero
MMotivationMotivation: builds desire, proof, identificationOpen with a thesis: a sharp claim about the world, not about the product.
- +The headline would work as an essay title with the product name removed
- +It picks a fight with a default: names a common practice and calls it broken
- +No product screenshot, no feature language above the fold
The thesis gets diluted into a safe, agreeable statement no one would dispute, and no one remembers. If nobody could disagree with your headline, it's not a thesis, it's wallpaper.
Where it appears
The same section, different positions. Each archetype asks something different of it.