Case study snapshot
MMotivationMotivation: builds desire, proof, identificationFFrictionFriction: removes doubt, risk, ambiguityProve the outcome with one named customer's numbers: situation, intervention, result.
- +Named company, named metric, named timeframe
- +The 'before' is described honestly enough to be believable
- +Links to a full write-up for the diligence-minded reader
The case study hides the company ('a leading fintech') and rounds the results up. Enterprise buyers, its main audience, treat unnamed case studies as fiction with formatting.
Where it appears
The same section, different positions. Each archetype asks something different of it.