Before / after

MMotivationMotivation: builds desire, proof, identification

Place the old workflow and the new one side by side so the compression is undeniable.

It’s working when

  • +Both columns describe the same job with the same scope: a fair fight
  • +The 'before' is recognizably the reader's current reality
  • +The delta is quantified: steps removed, hours saved, tools retired

How this usually goes wrong

The 'before' is a strawman no competent team would recognize as their process. The reader distrusts the comparison, and by extension the product that needed to cheat.

Wireframe

Where it appears

The same section, different positions. Each archetype asks something different of it.

The Workflow Narrative

Position 5 of 11

Make the moral of the story explicit: the old sequence next to the new one.